Shinola Columbus
Visuals and floor set con execute by myself and Shinola Columbus team within implementation and adaptation of corporate visual directive suggestions
Shinola Columbus: Men's Focus Table
- Styled for the on the go, young male professional. Targeting and speaking to a younger audience.
- Incorporating new watch styles, a completely new product such as the headphones and a small leather good with a slow selling bag.
- Color palette centered with warm colors to highlight core leather offerings.
- Utilizing height and depth to add dimension to shopping experience.
Shinola Columbus: Women's Core Wall, Back Of Store
- Designed to highlight core styles across all mediums with small introductions to spring colors.
- Small drops of newer leather clutches to give options alongside bigger everyday bags.
- Slow and best-selling watches merchandised together.
- Designed to display options of all of our leathers; signature, nappa, latigo.
Shinola Columbus: Men's Focus Table
-Targeting the veteran guest, who also love's this staple watch in the product line with introduction of new leather on core bag styles.
- Also focuses on the business professional that travels in style with accessories to enhance their travel experience; small leather goods, headphones.
-Cross merchandising signature leather on watch straps that the guest knows and loves with newer leather on higher price point items such as the duffel and book bags.
Shinola Columbus: Journal Wall
- Color palette and options amongst a single product line stand as main focus for this wall.
- Highlights all the colors, sizes and paper options for journal line.
- Utilizing height and depth to add dimension to shopping experience.
- Smaller desk and paper items merchandised in to maximize UPT.
